Samyang
Creation of a low-fi wireframe and 3 mockups for the redesign of the home page of the website
UI Design
Creation of wireframe and mockups
Samyang is a large Korean company specializing in Korean food products and more specifically in stir-fried noodles.
In Asia, Korean noodles are very popular and have become the main leading brand of K-Food.
I was responsible for offering a low-fi wireframe and 3 different visual identities through the creation of models. The goal was to redesign the home page of Samyang’s website.

Synopsis & Objectives
Synopsis
Samyang contacted Sumamin (スマミン) for whom I was working. In order to redesign the website and thus strengthen the sale of Korean fried noodles, I had to propose several visual identities.
Objectives
- Provide a low-fi wireframe for the new home page,
- Provide 3 different visual identities for the home page of Samyang’s website.
Wireframe : proposal of a new structure
Mockup 1 : first visual identity
Mockup 2 : second visual identity
Mockup 3 : third visual identity
Production & Specification
Production
To strengthen the sale of Korean food products, I created 3 different visual identities by following our client’s graphic charter.
Technical specification
To create the 3 mockups for the home page of the website, I used Adobe Photoshop CC software.

Objectives achieved
Webdesign
%
UI/UX Design - Wireframe
%
UI/UX Design - Mockups
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